For Appearances Sake

1542 Lathrop, River Forest, IL  60305
Cynthia Zahn
Existing Salon: 750 sq ft. w/ 3 stylists
Relocation/Expansion: 2,875 sq ft w/ 10-14 stylists
Elmhurst, IL
Consultant/Interior Designer: 
Kelly Orrock
Beneficial Consultant:
Steve Flynn

After a life-changing moment, I decided that it was time to regrow my business.  I created the vision in my head.  As so many do, I started to search the Internet for salon equipment.  I found this to be a mind-boggling experience with too many choices out there.  It came to me at that moment, "Do I want to shop like this?"  I knew from a past experience with Belvedere that they sold quality equipment at competitive prices and that they could make the process easier. 

I was blessed to be able to work with Kelly again.  We had worked on another smaller project years ago. Kelly was nothing short of spectacular at helping me bring my designs to fruition. She understood my desire to incorporate my existing equipment that was still in excellent condition with a new, updated look and made it fit with the grander-scale salon that I had in mind.  She made my elementary sketches come to life with the custom creations that Belvedere has the ability to produce. 

Knowing that I was in a time crunch, she made the process smooth by aligning me with Beneficial Capital and introducing me to an awesome, honest contractor! I could not be more delighted with my experience with Kelly and Belvedere.  As we grow, I know that I don't need to search any further.  I will pick up the phone and call Belvedere. 

Beneficial Capital has been a great resource for financing my salon equipment. When I called Steve Flynn and the team at Beneficial Capital, they immediately put me at ease by handling the financial matters necessary for expanding my three-chair salon back to a ten-chair salon/spa.  They kept in constant contact with me for updates, made handling the paper work a breeze, and completed the financing quickly and efficiently.  Their personal attention made me feel that I had value even though I was coming back to a big salon with small salon numbers.  They have supported my vision, which is why I recommend them to all of my industry friends.  I look forward to working with the Beneficial Capital team on future For Appearances Sake projects.

Cynthia Zahn

Owner, For Appearances Sake

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